CHINA CHIC POP-UP
Pop-up Event Planning and Execution
April 2019, China-America Cultural Exchange Ambassador Ms. Yue-Sai Kan assembled 20 Chinese brands to participate in the China Chic Pop-up, a 5-day event in Grand Central Terminal. The venue design was inspired by Chinese landscape and implemented by utilizing modern materials and lighting effects.
In order to reflect the overall style of Chinese and Western culture, the design team chose the plan of “Chinese landscape” and used modern materials and lighting effects to create a fashion space combining Chinese and Western aesthetics.
Visual Design: event key visual, event posters, oversized banners, event logo.
On-site Installation: Selected the most experienced and economic production partner. Communicated the design concept and the space layout with the production company to help the installation work go smoothly.
Event Promotion: Promotional material design, help event exposed on official platforms of the Grand Central Terminal, including its official website, the main concourse of the terminal, social media accounts, etc.