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![China Chic.jpg](https://static.wixstatic.com/media/4ee1bc_2316a4c88f6d4f819895c05bfadd2c7e~mv2.jpg/v1/fill/w_190,h_190,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/China%20Chic.jpg)
​CHINA CHIC
CHINA CHIC POP-UP
Pop-up Event Planning and Execution
![](https://static.wixstatic.com/media/4ee1bc_4e83bd37ac1b437c8f2d0a68902268d8~mv2_d_5393_3595_s_4_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_4e83bd37ac1b437c8f2d0a68902268d8~mv2_d_5393_3595_s_4_2.jpg)
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![](https://static.wixstatic.com/media/4ee1bc_7a38678fa7984f62ae5c9711cc9d5bab~mv2_d_4032_2710_s_4_2.jpg/v1/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_7a38678fa7984f62ae5c9711cc9d5bab~mv2_d_4032_2710_s_4_2.jpg)
![](https://static.wixstatic.com/media/4ee1bc_4e83bd37ac1b437c8f2d0a68902268d8~mv2_d_5393_3595_s_4_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_4e83bd37ac1b437c8f2d0a68902268d8~mv2_d_5393_3595_s_4_2.jpg)
Project Background:
April 2019, China-America Cultural Exchange Ambassador Ms. Yue-Sai Kan assembled 20 Chinese brands to participate in the China Chic Pop-up, a 5-day event in Grand Central Terminal. The venue design was inspired by Chinese landscape and implemented by utilizing modern materials and lighting effects.
Project Execution:
In order to reflect the overall style of Chinese and Western culture, the design team chose the plan of “Chinese landscape” and used modern materials and lighting effects to create a fashion space combining Chinese and Western aesthetics.
Visual Design: event key visual, event posters, oversized banners, event logo.
On-site Installation: Selected the most experienced and economic production partner. Communicated the design concept and the space layout with the production company to help the installation work go smoothly.
Event Promotion: Promotional material design, help event exposed on official platforms of the Grand Central Terminal, including its official website, the main concourse of the terminal, social media accounts, etc.