Fashion Show at New York Fashion Week
Anta Kids is the kids’ sportswear brand of the largest sportswear brand ANTA. It officially released its collaboration collection with Opening Ceremony in September 2019 and it was also the first Chinese Kids’ Sportswear brand released at New York Fashion Week. To secure the attention and discussion of this show, we’ve developed a delicate plan to make it the highlight of NYFW.
1. Celebrities：Due to the brand nature, we especially focused on inviting celebrity families that are fond of sports and workout. We invited Coco Rocha, Alessandra Ambrosio, and Candice Swanepoel and their families to attend the show and share on their social media.
2. Social Media Campaign：Planned and executed a campaign “#Playmaker”, which involved 25 kids who had special achievements in design, sports, art, dance, etc.and show their special skills. This campaign has inspired a lot of kids to participate and discuss on social media.