Fashion Campaign Production
Hellen Keller is one of the largest Chinese Sunglass brands in China. They want to expand their market in the younger market.
InVizible was recruited to develop a cohesive campaign to boost the brand’s international image integrating international elements with their social media campaign. We executed as the #summeraroundworld campaign for the clients. We produced a series of video and imagery positioning the brand products in the famous summer travel lifestyle in destinations, such as New York, Las Angeles, Paris, etc.
The campaign increased the brand’s premium and promoted its popularity among the millennial generation. The client has renewed the partnership with the InVizibleto to expand the campaign into a larger scale recently.