![](https://static.wixstatic.com/media/4ee1bc_bc1c26251fb344d599979f3e723a9c1c~mv2_d_5472_3648_s_4_2.jpg/v1/fill/w_116,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_bc1c26251fb344d599979f3e723a9c1c~mv2_d_5472_3648_s_4_2.jpg)
![HK.jpg](https://static.wixstatic.com/media/4ee1bc_83320e37c4064ed0aedc5b204039b4c5~mv2.jpg/v1/fill/w_190,h_190,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/HK.jpg)
HELEN KELLER
HELEN KELLER
Fashion Campaign Production
![Helen Keller](https://static.wixstatic.com/media/4ee1bc_1c31ba65948c4549ab0dfdd7b44f9f86f002.jpg/v1/fill/w_979,h_551,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/4ee1bc_1c31ba65948c4549ab0dfdd7b44f9f86f002.jpg/v1/fill/w_1958,h_1101,enc_auto/file.jpeg 2x)
Helen Keller
Project Background:
Hellen Keller is one of the largest Chinese Sunglass brands in China. They want to expand their market in the younger market.
Project Execution:
InVizible was recruited to develop a cohesive campaign to boost the brand’s international image integrating international elements with their social media campaign. We executed as the #summeraroundworld campaign for the clients. We produced a series of video and imagery positioning the brand products in the famous summer travel lifestyle in destinations, such as New York, Las Angeles, Paris, etc.
Project Result:
The campaign increased the brand’s premium and promoted its popularity among the millennial generation. The client has renewed the partnership with the InVizibleto to expand the campaign into a larger scale recently.
![](https://static.wixstatic.com/media/4ee1bc_09a11710c93e4f259248b1de9765ed9e~mv2_d_2500_1668_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_09a11710c93e4f259248b1de9765ed9e~mv2_d_2500_1668_s_2.jpg)
![](https://static.wixstatic.com/media/4ee1bc_cb6a2933685941fd943b44644abe523b~mv2_d_2500_1668_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_cb6a2933685941fd943b44644abe523b~mv2_d_2500_1668_s_2.jpg)
![](https://static.wixstatic.com/media/4ee1bc_500f01b83ce2426ea5db6301e0be3a64~mv2_d_5472_3648_s_4_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_500f01b83ce2426ea5db6301e0be3a64~mv2_d_5472_3648_s_4_2.jpg)
![](https://static.wixstatic.com/media/4ee1bc_09a11710c93e4f259248b1de9765ed9e~mv2_d_2500_1668_s_2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4ee1bc_09a11710c93e4f259248b1de9765ed9e~mv2_d_2500_1668_s_2.jpg)