Project Background:

 

The 2019 China Fashion Gala, jointly organized by the ”Yue-Sai Kan China Beauty Charity Fund” and China Institute, was successfully held at the Plaza Hotel New York.

Jason Wu, a well-known American Chinese designer, was honored as the "Designer of the Year" and invited to present his design at the gala.

The event hosts also want to attract more attention through media exposure and celebrities to facilitate the communication and progress of Chinese and American fashion culture.

 

Project Execution:

 

InVizible worked as a fashion show producer, responsible for the backstage arrangement and on-site execution to ensure the smooth progress of the fashion show.

We successfully invited and secured the presence of International supermodel  Ju Xiaowen and international movie stars Gemma Chan to the event. 

We also reached and secured exposure of this event on top Chinese media including Sohu Fashion, Vogue China, Haibao.com and other influential media with impressions of 3 billion.