LANYU

 

Fashion Shows at New York Fashion Week

​Campaign Production

Project Background:

 

LANYU was looking to expand their U.S market via being part of New York Fashion Week and build up relationships with celebrities and KOLs for more exposure. 

​

Project Execution:

 

Since the brand was little knowns in the U.S., we had to help the brand quickly break into the U.S market. We developed strategies that included both digital and traditional PR avenue.

Since September 2016, we have worked with LANYU for 5 seasons of runway shows, including show production, model casting, public relations, etc. In addition, LANYU has a strong preference for celebrities, we selected celebrities that match the brand's style and positioning, and secured their presence at the show. 

Collaborated Celebrities: Paris Hilton, Nicky Hilton, Tessa Hilton, Olivia Palermo, Olivia Culpo, Katie Holmes,