Project Background:

 

New York Young designer, Mark Gong, wants to promote his brand through New York Fashion Week and indeed enter the fashion world.

 

Project Challenge:

 

The designer had no media exposure and had no fashion show experience before, while the host of NYFW is very cautious with new designers. 

 

Project Execution:

 

When applying to become an officially listed designer, we emphasized on Mark‘s design talent, design background and his unique style. 

InVizible was in charge of the assembly of the back-of-house team, which consists of casting directors, public relations directors, stylists, and other positions; and supervised the progress of the preparation process.

Established contacts with American celebrities and successfully invited fashion celebrity Nicky Hilton and well-known blogger Aimee Song to the show.