XIAOMI X PSNY
Brand Collaboration and Product Launch
Xiaomi is a leading consumer electronics brand in China, and Public School is an upscale fashion brand in the US. Xiaomi was seeking opportunities to collaborate with top fashion brands to increase the brand premium, attract younger customers, and boost product sales. So they decided to launch a limited edition scooter by collaborating with Public School New York.
Public School is an upscale fashion brand founded in New York, integrating the feature of fashion and sports.
We believed their brand personality fits Xiaomi’s personality of young and adventurous. We recommended them to collaborate and launch a limited edition scooter together.
InVizible was enlisted to conduct the collaboration project including designer wrangling, product selection, social media campaign, overexposure, etc.