Project Background:

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ZHIYUN is the world‘s leading tech companies of the professional stabilization system, they want to set their footprints in the fashion field and win more exposure for their new mobile phone stabilizer-–Smooth 4, by collaborating with a New York designer who has strong brand personality and signature style.

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Project Execution:

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InViziblewas hired to wrangle the collaboration content with LaQuanSmith, including “behind the scene” documentary production, VIP guests giveaways, designer presentation, social media posts, etc. The highlight of this campaign was the designer holding Smooth 4 with supermodel Winnie Harlow at the finale.

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